Jules Doyle

When Babyliss launched their new cordless straightener I was chosen to tell the story. The 360 campaign that included TV, Social and Content. #greathairanywhere was a huge success. I was pretty pleased to be the lead on this.

When BT asked Wunderman Thompson to pitch for the business to get “Britain Digital” they came to me to create a groundbreaking big campaign that had gravitas and stood out.

I created a campaign that was a ‘rally cry.’ As well as an inspirational TV commerical, I wanted to engage with different target markets and age groups on the appropriate platforms. EG: teenagers on Snapchat, small businesses on Instagram and the older generation in press.

Cleverly, I took the “B” from “BT” and created a campaign that had legs. “Be Strong, Be Bold, Be Brave, Be anything you want to be” It is inspirational for a “Better Tomorrow,” It was a campaign that really got to the hearts of the British nation.

I enjoyed every minute doing of this campaign, I can largely put it down to the inspiring team around me.

DMC Embroidery thread is a French brand established in 1746. Jules dream brief landed in her lap, she couldn’t think of anything more wonderful than sewing mindfully plus it was a social campaign.

Just Stitch, Just Breathe, Just embroider, Just Sit, Just Knit this campaign has legs. Jules came up with the simple idea of “Just” when you are “just” in the moment you are practising mindfulness.

This social campaign was rewarding has ended 2020 on a thoughtful note.

During lockdown I used my social media skills to raise over £5000 for COVID charities and Meals for the NHS. It was a massively successful social campaign the press were hugely supportive with a homepage takeover on LivingEtc Magazine to name just one of the fifteen publications that featured my art auction. Artists as prestigious as Julie Cockburn donation pieces. I now have a 5k following and Patricia Arquette is now a friend. I worked 17 hours a day from my lounge and enjoyed every minute!

When I heard about the tragic death of George Floyd I immediately commissioned a portrait of George by African American artist Raphael Adjetey Adjei Mayne. Limited edition prints were sold via my art e-commerce site and money was donated to George’s family.

The campaign was such a hit it was featured in “It’s Nice That,” “Artuplugged” and “Dazed and Confused” to name just a few publications.

I was called in to crack an emergency brief at Iris London. The whole department had been working on the Rugby World Cup Twitter Campaign. Both variants were needed to be executed depending on who won the final between The All Blacks and Australia. The brief was in good hands and the Twitter Campaign went live minutes after the All Blacks won. 

I often work at Light Creative on entertainment channels. Brands and Idents are really good fun. Especially Boomerang, it’s a real hoot! My entertainment experience includes Sky Sports, Sky Bingo and Nevermind the Buzzcocks.

Watch the film here

I was just the right creative for BETC London to work on Aptamil. The press campaign needed a sensitive quality to it. The campaign uses emotive language to relate to new Mums at a very special time in their lives. The imagery is gentle and soft. Just what Aptamil were looking to achieve.

Barclaycard wanted to change how young people saw them. I came up with a eye catching, fun Facebook campaign. It spoke to young people on a platform that they were familiar with. It also broke down barriers that Barclaycard was for older, wealthy people.

I love tennis and to get work on a brief like this was a real hit. Throughout Serena Williams career she has been criticised. A man in disguise, a machine etc... I came up with the idea that Serena could use Beats headphones to block out the haters as she goes for a record number of Wimbledon and Grand Slam wins.

As well as being the Creative Director of the Campaign team for Lloyds Bank, I created 100’s of Bank of Scotland campaigns. It was my idea to use the renowned street photographer Matt Stuart to capture happy coincidences on the streets of Scotland. Using a street photographer helped to show the people of Scotland that we understood them and their financial needs.

How many times have you seen the word sale? The “Really Sale” is a bit different, it allows us to list offers and benefits in a humorous way.

The digital campaign went out in January prime time for holiday bookings. The client loved it. Really they did!

After my success on Lloyds Bank, I was hired by an agency called Brand Comms to create a campaign for Ecobank. It was a huge challenge. As well as setting up the department from scratch, the client wanted to put every single product that Ecobank had to offer in their ad.

I came up with the idea of shooting above the streets and landscapes of Africa from a drone. This way I was able to capture people on apps, at cash points and online banking all at the same time. To go with the TV, there was a whole 360 campaign behind it, including apps, radio, press and Facebook to name just a few media spaces.

The campaign was a huge success and won a Gold Transform award for best integrated campaign.

Hi Jules,

I hope you are well. I am emailing you to let you know that BCUK won a Gold award at the Transform Awards with the Move On Up Campaign on which you are credited. I’m emailing you the submission and the category was best implementation of a brand development project across multiple markets.

Everyone here is very happy with this result, and obviously a large part of it is due to your creativity on the Move On Up work. I can’t believe its already a year since we were in Swaziland! With best wishes

Anne Collins,  Account Director - Brand Comms

I created an in-store promotion for Adidas F50 football boots at the, Oxford Street store.

Customers were challenged to do what the greatest defenders can’t do. Stop Messi! The world’s best footballer runs towards you now try and take the ball off him.

Using Reatrix interactive floor projections and sensor technology customers see if they can win the ball.

When you tackle Messi you get 20% off your next pair of F50s and you can share the film on social media (and spread the 20% offer!).

As Creative Director of the campaign team for Lloyds Bank, I was responsible for launching “The Moments that Matter” campaign under the new brand.

When it came to communications, we wanted to talk to customers when they needed the bank most, with a genuine human tone of voice. We created a three tier structure, emotion, emotion plus product and product only. 

The very first 360 advertising campaign to run in the new brand was a mortgages campaign for first time buyers. The brief was put out to all agencies Rainey Kelly, Rufus Leonard Campaign Team and Proximity. 

When the team did not crack the brief I stepped in and it was my campaign that was first to break under the new brand strategy. It became a 360 campaign including ATL and Digital rather than just a branch campaign beating Rainey Kelly in an internal pitch situation. 

The campaign structure continues to this day with over 200 campaigns that I can put my name to. Lloyds Bank moved from number three in brand preference to number one. 

“This has been a truly phenomenal couple of years. I have nothing but complete admiration and respect for what you guys have done and continue to do for us.” Alex Lane Head of Brands and Marketing Lloyds Banking Group

The campaign has gone on to win numerous awards for best integrated campaign and also Transform Gold. It’s also known as a breakthrough campaign in the financial sector, it’s the first time banks started using an emotive t.o.v.

To launch the new SEAT range we invited prospective customers to a live paint event with international street artist and friend Will Barras. Will created artwork on the walls of the car showroom that was then used across all communications. 

Customers at the event and the ones watching online could input and suggest themes and styles for Will to paint. Later on the art could be seen in their communications.

Insurance can be a dry subject matter, but not for More Than. They are one of the brands that know how to have a bit of fun. For our “Switch” campaign (home/car insurance) I decided to use the Animator PES to create a stop-motion film.

PES has a uncanny knack for transforming familiar objects and people through stop-motion animation. The DRTV ads had cut through on busy day time TV.

The ads won gold at the DMA’s and we’re loved by the client.

As a fan of scented candles and bed linen, Table 19 thought I was the perfect creative to work on The White Company! Retail is a hard sales environment but I managed to keep the email communications clean and simple with great offers.

Tea anyone? When Lloyds said they’d like to create a breakout space in shopping centres and train stations I came up with the idea of a tea garden.

Commuters could take a moment to “Relax” Recharge” or “Unwind” with a nice cup of tea. Lloyds staff were on hand to chat about the banks products and services. There also were iPads for registering for online banking and apps to download.

I have a huge passion for art recently led set up Blank White Space, a home gallery curation service and e-commerce website. Blank White Space has now been featured in House Beautiful, Fabric and Red magazine.  

Amazon needs more drivers. Of course they do! It's an endless task that I have hopefully made a bit easier with this fun and engaging employment branding campaign.